Philanthropy occupies a special place in the Four Pillars of Capital framework. For the great majority of families, it is simply an end in itself: an expression of the family’s values, and a way it can give back to its community, its country, or even the world, without expectation of financial or even reputational return.
Survey Highlights
More than 85% of respondents consider philanthropy a central part of their purpose and values.
Most have no pre-determined budget, however, and simply make regular donations based on an informal process.
Only 7% of respondents have a formal process for appraising the impact of their philanthropic activities.
The Next Generation has no substantial role in the family’s philanthropic activities in more than half of cases.
The Stonehage Fleming View
Thinking through the family’s motivation and objectives is the foundation of successful philanthropy: involving the Next Generation in this can be hugely rewarding.
Understanding and monitoring impact is another key to conducting a successful and sustainable philanthropic strategy over time.
Fostering long-term, constructive partnerships with chosen charities produces the best results.
Respondents are much less unanimous when asked whether they are concerned that these contributions go unrecognised.
WHICH BEST DESCRIBES YOUR APPROACH TO PHILANTHROPY?
Source: Stonehage Fleming
IF YOU ARE ACTIVE IN PHILANTHROPY, HOW IS THE NEXT GENERATION ENGAGED IN YOUR ACTIVITIES?
Source: Stonehage Fleming
Source: Stonehage Fleming
